AmeriColor 165 Electric Purple

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. This electric purple is a bold, deep color that will deliver a strong, electrifying look to any of culinary creations leaving all of your guests shocked. Create amazing designs full of wonderful color with this high quality food coloring. AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel, and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. AmeriColor is proud to introduce you to the strongest and most vibrant colors on the market, “Serious color for the serious decorator!”