Internationalization of Sport Events Through Branding Opportunities

★★★★☆ 4.0 45 reviews

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Management number 231934851 Release Date 2026/06/18 List Price US$86.22 Model Number 231934851
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"The book begins by exploring the increasing use of predictive analytics to predict a victory in esports games and discern patterns for effective market entry and growth strategies. The power of celebrity sport player endorsements is then assessed on addictive products, looking at how to achieve congruence between the player's personality traits, product and sporting event to drive maximum impact"-- Read more

ASIN B0DLDNBKJN
ISBN13 979-8369340387
Language English
Publisher Business Science Reference
Dimensions 7 x 0.94 x 10 inches
Item Weight 2.07 pounds
Print length 418 pages
Publication date October 23, 2024

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